Once upon a time...

all food was organic.

The Australian market for intrinsically healthy foods has experienced remarkable growth & consumer interest in recent years. Australians are becoming increasingly health conscious & interested in better for you functional foods as a way of managing health concerns such as weight & high cholesterol. Australia has an ageing population, which is also contributing to the rising interest in better for you functional foods. 

Organic Foods

IBISWorld said Australia's organic industry was valued it at $919 million (as at 2016) and said the sector grew 17 per cent  in the five years since 2011. It predicts the value of the organic industry could be $1.2 billion by 2022. 

Gluten Free Foods

A Nielsen global survey on healthy eating trends released 2015 showed 21 per cent of consumers across the in the Asia-Pacific ate gluten-free diets. In Australia, Coeliac Australia believe 1 in 100 Australians have Coeliac disease but international dietary experts believe approximately 1 in 25 Australians avoid eating wheat related products. According to market researcher Euromonitor International, the gluten free food market was $246 million (as at 2014) & anticipated to reach $437 million by 2019.

Vegan Foods

Data from market researcher Euromonitor International has shown Australia's packaged vegan food market is worth approx $136 million (as at 2015), set to reach $215 million by 2020.

The growing demand for novel & healthy foods makes this an important part of the food & beverage industry in Australia.